The Digital Destination for Analyst Relations Excellence
The ARLC Leaders
The Analyst Relations Learning Curve is the first digital destination to teach the skills and practices to improve how organizations generate value from industry analysts.
Beth Torrie
Co-Founder
Holly Barnett
Co-Founder and Head of Content
Beth is a dynamic leader with twenty-five years of experience transforming industry analyst relations, marketing strategy, and media communications for startups, midmarket, and enterprise companies. She regularly delivers against aggressive goals to help companies meet and exceed their business objectives. Her work grows sales and valuations.
Beth has built several of the most well-regarded analyst relations programs from the ground up at companies including FatWire, RedDot, Cybage Software, Contentstack, Sitecore, and OpenText. Since 2019, she has led Torrie Communications, a boutique consulting firm in Chapel Hill, NC. She regularly advises software and services companies, venture capital and private equity companies on growth strategies. Beth has an outstanding reputation and is widely known for being a trusted advisor and thought leader. She is the co-creator of The Bendy Show - The Analyst Relations Podcast.
Beth completed her MBA at NC State in May 2025 with a graduate certificate in leadership and as a McLaughlan Fellow. She received her BS from Boston University.
Holly Barnett is the founder and Principal Analyst Relations Advisor of HB MarCom, a strategic communications firm specializing in industry Analyst Relations.
Throughout her career, Holly has worked with a diverse array of organizations, from scrappy startups to Fortune 100 companies, helping them apply communications best practices to achieve their business goals. With extensive experience in both in-house and agency roles, Holly brings a well-rounded perspective to her work.
Holly has led and mentored more than 100 analyst relations, public relations, and marketing professionals, sharing her expertise and passion for the industry. An analyst relations evangelist, she has been featured as a guest speaker at numerous universities and professional organizations, including Chapman University, UC Irvine, Cal State Long Beach, Cal State Fullerton, UNC-Chapel Hill, Cybersecurity Marketing Society, Medical Marketing Association, the International Association of Business Communicators, and the Public Relations Society of America.
The ARLC Advisory Board
Dedication. Expertise. Passion.
Each Advisory Board Member is considered a top expert in the craft of Analyst Relations.
Arthur Bailey
Arthur is one of the most respected people in the analyst relations community. He has 20+ years of marketing, comms, press and analyst relations expertise.
Angie Byrnes
Angie has 20+ years working directly with growing B2B companies to help them achieve real, measurable results with their analyst relations efforts; her specialty is working with services companies.
Alyssa Gilmore
Alyssa Gilmore is the Global Head of Communications for Bloomberg Financial Products. She leads an international team that promotes the company's brand and achievements through advances in media relations, content creation, customer advocacy and third-party influence.
Elena Hutchison
Elena has particular expertise in scaling global PreSales functions - she joined Medallia as one of its first Sales Engineers and eventually led the 150-person org.
She has a reputation as an elite Analyst Relations practitioner, with multiple leading Forrester Waves and Gartner MQs under her belt.
Harold Jackson
With nearly 20 years of experience leading Analyst Relations programs — from innovative start-ups like Notion and Slack to industry icons such as HP, Salesforce, and Workday -Harold Jackson masterfully leverages external analysis to validate business value.
Sarita Kincaid
Sarita has been in the AR field for 15+ years leading programs at Cisco Systems, Huawei Technologies and Oracle Corporation. She currently leads the analyst and media relations programs at SugarCRM.
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Nicole Silacci
Nicole is an accomplished Director of Global Analyst Relations driving awareness, shaping perception, and maximizing value with the analyst community. She possesses deep expertise navigating the complex technology analyst landscape cultivated through 10+ years of progressive experience at Proofpoint, IBM, and Gartner.
Shirley Schroedl
Shirley is an accomplished and highly skilled advisor and analyst relations leader with diverse and progressive experience. She currently leads the SAP analyst relations team as their Vice President.