Analyst Relations Learning Curve Launches First Generally Available Online Learning Program for Analyst Relations Certification

CHAPEL HILL, N.C., Feb. 11, 2025 /PRNewswire/ -- Analyst Relations Learning Curve (ARLC) announces the launch of its online learning program for Analyst Relations (AR). ARLC offers a comprehensive training and certification program aimed to empower product marketing and communications professionals with the skills needed to start and excel as they invest in market research initiatives.

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"As market research and evaluations have a significant impact on sales, valuation, and corporate positioning, skilled AR professionals are in higher demand than ever. Our platform is the first to offer on-demand, in-depth training with proven techniques for professionals working with industry analysts, a vital yet often misunderstood function," said Beth Torrie, Founder of ARLC, states "We educate practitioners on how to use their time to maximize their performance and investments."

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Organizations can invest anywhere from tens to hundreds of thousands of dollars with industry research firms. However, many companies misunderstand the role of analysts and how they shape and influence technology buying decisions. Vendors may expect analysts to act as sales advocates rather than objective evaluators and market advisors. They need guidance on how and when to share their differentiators, features, vision, and roadmaps.

ARLC was designed to help product teams, public relations (PR), AR and marketing professionals to more effectively maximize their relationships and market research investments with analysts and analyst firms. The curriculum is designed to meet the increasing demand for AR talent as more organizations recognize the importance of strong partnerships with industry analysts.

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ARLC Features:

• Practical, detailed, and proven methodologies to improve critical business processes.

• The Fundamentals course focuses on essential AR strategies, including inquiries, briefings, events, and advisory sessions.

• Certification: Earn recognized credentials to advance career prospects.

• Pricing for individuals or teams

• Enterprise white-labeling for organizations that want to offer their own branded experiences.

Targeted for Software and Services
The platform is ideal for professionals in technology and technology services. C-level executives, PR practitioners, marketing leaders, product managers and product marketing leaders will benefit from the insights and guidance provided through these training courses, helping them improve their organization's interactions with key industry analysts.

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Market Demand & Vision
AR Learning Curve was created in response to an underserved market need for formalized AR training. As software and services companies understand the impact of analyst advice and market research on the customer journey, they want to better connect with these processes to utilize that power. The tools and processes presented in the ARLC platform will support product, communications and sales engineer professionals who seek to elevate their skills, company visibility, and market credibility.

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Executive Leadership
Beth Torrie and Holly Barnett, both veterans with over fifty years of combined experience in AR,  founded The AR Learning Curve. Their extensive background includes managing hundreds of successful analyst submissions and product evaluations across various industries, giving learners unparalleled access to industry expertise.

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To guide content and positioning, The Analyst Relations Learning Curve Advisory Council has an impressive roster including: Angie Byrnes, Elena Hutchison, Harold Jackson, Sarita Kincaid and Nicole Silacci.