Spokesperson Readiness: Helping Vendors Show Up With Confidence

For years, AR professionals have shared a common challenge: even the strongest subject-matter experts can struggle when placed in front of an analyst. The nuances are different. The expectations are higher. And unlike press or sales interactions, the analyst ecosystem operates with its own language, rhythm, compliance, and implications for your company’s market position.

Co-developed with Nicole Silacci, a member of the Analyst Relations Learning Curve Advisory Board, our newest module, Analyst Relations Spokesperson Training, is part of the AR Fundamentals track and was designed specifically for this need. It gives teams a repeatable, practical framework to prepare spokespeople, strengthen their presence, and help them go from good to great to genuinely impactful.

Closing the Gap Between Expectation and Delivery 

Across organizations of all sizes and maturity levels, subject matter experts and spokespeople are asked to represent their companies to analysts… without ever being taught how analyst conversations work.

The result? Over-explaining. Sales pitching. Defensive responses to pushback. Or simply missing the opportunity to build trust with one of the most influential audiences in enterprise technology. This module was built to close that gap.

We combined real analyst expectations, AR best practices, and coaching principles to create a structured, repeatable way to uplevel spokespeople, not just for one call, but for every analyst interaction they're part of. 

Who Can Benefit from the Module

While spokespeople themselves will benefit from this module, its primary focus is equipping AR professionals to prepare executives, product leaders, and technical experts for analyst briefings and inquiries. 

Participants will walk away with:

• A replicable system for prepping and coaching spokespeople.

• Tools to strengthen credibility, clarity, and analyst engagement.

• Guidance for navigating difficult moments or analyst pushback.

• Techniques for tailoring prep based on meeting type and spokesperson experience level.A framework for continuous improvement and post-engagement feedback loops.

  
  

If you’ve ever found yourself scrambling to prep last-minute slides, over-coaching an SME minutes before a call, or wishing your spokespeople had more presence, confidence, and analyst awareness, this module is built to help you.

Now available to ARLC subscribers

Analyst Relations Spokesperson Training is part of the Analyst Relations Learning Curve course curriculum, which is available to all ARLC subscribers. Visit www.analystrelationslearningcurve.com to explore the complete library and access the course.