While Others Play Checkers, Winners Play Chess With Analysts
- Shannon Smith
- Aug 25
- 1 min read
Most companies start scrambling when the Gartner MQ kicks off.
By then, for some, they've already lost.
The winners? They've been running strategic advisory sessions for months, asking questions like:
'Give me a SWOT analysis of our space'
'When would you NOT recommend us?'
'What competitive threats are on your radar?'
'I realized I was playing checkers while everyone else was playing chess.'
Source: The Bendy Show Podcast
The problem? Most product marketing, PR, and leadership teams treat analyst relations as an afterthought—or misunderstand it entirely. They expect analysts to be sales advocates instead of objective market advisors.
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✅ Start from the basics or level up your existing approach
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See for yourself today: https://www.analystrelationslearningcurve.com/
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